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/ Technology
Adorama.com uses a Q&A tool to spark conversations about products
The tool enables customers to guide other shoppers seeking to buy photo gear.
Posted 07/26/2011Zak StamborPost a comment
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/ Technology
Amazon is the most-trafficked site in the U.K., but online grocers are gaining
Tesco joins the top three in this year’s IMRG Experian Hitwise Hot 100 list.
Posted 05/23/2011Stefany MoorePost a comment
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/ Technology
A question-and-answer tool lifts conversions for Sierra Trading Post
Sierra Trading Post added a feature that allows customers to post questions to its web site. Since launching five months ago, the company has seen a sharp increase in e-mail click-throughs and site conversions for customers who ask questions.
Posted 04/05/2010Zak StamborPost a comment
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/ Technology
Q&A helps bolster Abe’s of Maine’s conversion rate
Since Abe’s of Maine launched PowerReviews’ AnswerBox in March, the company has seen 7.5% of the customers who post questions convert. Sitewide the conversion rate is 2%.
Posted 11/12/2009Zak StamborPost a comment
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/ Technology
FTC leaves gray areas in new guidelines on blog marketing, lawyer says
The Federal Trade Commission’s new guidelines on endorsements and testimonials leave gray areas open to interpretation regarding product commentary by bloggers and social network users, warns a former FTC staff attorney.
Posted 10/09/2009Katie DeatschPost a comment
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/ Technology
Parents may not buy school supplies online—but many will nab coupons there
Mom and dad don’t plan to buy back-to-school supplies and gear online—but most will look there for promotion codes and coupons before hitting the stores, according to a survey from online consumer savings site CoolSavings.com.
Posted 08/14/2009Katie DeatschPost a comment
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/ Technology
Backcountry.com hikes its search rankings with 84,000 reviewers
Within the past year, outdoor sports gear retailer Backcountry.com has built a base of more than 84,000 customers who post product reviews and other content on its 11 e-commerce sites, driving up natural search rankings, president John Bresee says.
Posted 08/06/2009Paul DemeryPost a comment
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/ E-Retailers
For Golfballs.com, the answer to better natural search was questions
To drive improved natural search, the e-retailer increased content on its site with precision keywords. To create the content, it enabled shoppers to ask questions, and customer service reps posted questions and answers throughout the site.
Posted 07/15/2009Mark BrohanPost a comment
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/ E-Retailers
Web sales carry overall revenue into the black at Kohl’s
E-commerce revenue rose about 32.5% in the first quarter of 2009 while overall sales were up $14 million and comparable-store sales declined 4.2%.
Posted 06/10/2009Bill BriggsPost a comment
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/ E-Retailers
Design Within Reach gets hammered again by declines in web and store sales
The multichannel retailer of modern furniture reports a 17.7% drop in online sales for the first quarter and an even steeper 25.1% decline in sales at its studios. The company has hired an investment banker to evaluate its options.
Posted 05/27/2009Mark BrohanPost a comment
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