/ Technology

Retailer and Google spar over checkout requirements

After Google began requiring it to keep a high reserve of funds to cover unfulfilled customer orders placed through Google Checkout, e-retailer Gordian Project downplayed Google as a payment option and boosted its overall number of orders.

Posted 11/05/2009Paul DemeryPost a comment

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/ Marketing

E-retailer decides imitation is sincerest (and fastest) form of flattery

PlumberSurplus.com launched its second e-commerce web site, OutdoorPros.com this month. The site, which sells outdoor equipment, from camping gear to cutlery, is a twin of the company’s original site, using much of the same technology and software.

Posted 03/25/2008Katie DeatschPost a comment

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/ Marketing

Conversions and purchase price up at PlumberSurplus following site upgrades

A new product detail page spurred a 20% increase in conversions and a $10 rise in average purchase price in less than two months at PlumberSurplus.com.

Posted 03/11/2008Don DavisPost a comment

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/ E-Retailers

PlumberSurplus.com benefits from broader use of HackerSafe security seal

Showing the security seal on its product listings on PriceGrabber.com and on its own retail site boosts sales through PriceGabber by 112% for PlumberSurplus.com, an online retailer of plumbing supplies and home furnishings.

Posted 10/23/2007Don DavisPost a comment

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/ Technology

Alternative payment options can lower risk

Some payment options can reduce the risks associated with fraud and chargebacks. Bill Me Later, for instance, assumes those risks once it has approved a transaction.

Posted 09/27/2007Paul DemeryPost a comment

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/ Technology

CompUSA puts agents into stores as training for live chat

Multi-channel computer and electronics retailer puts agents on the store floor for three weeks as training for answering online customers` questions in text chat sessions.

Posted 07/09/2007Kurt PetersPost a comment

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/ Marketing

PlumberSurplus.com tightens up its site search with Mercado

With a retail e-commerce site that offers 30,000 items, the online-only supplier of plumbing and home improvement products says site visits are up 25% and conversion rates up 20% since implementing Mercado’s site search system in February.

Posted 05/17/2007Paul DemeryPost a comment

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¿Se Habla Español?

Language remains a barrier to reaching online Hispanic shoppers. The question: How big a barrier?

Posted 05/30/2008Internet RetailerPost a comment

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