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/ Technology
Retailers get mobile-friendly
91% of retailers say they have a mobile strategy in place, according to a new study from Shop.org and Forrester. Retailers also report that consumers using tablets tend to spend and covert more than consumers using other mobile devices and computers.
Posted 05/23/2012Allison EnrightPost a comment
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/ Marketing
Bag Borrow or Steal’s return on search ad spending increases 31%
That’s thanks to the retailer improving the efficiency of its paid search ad buys.
Posted 05/22/2012Zak StamborPost a comment
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/ Marketing
Google’s new search feature aims to increase relevancy
The ‘Knowledge Graph’ also works on mobile devices and tablets.
Posted 05/16/2012Thad RueterPost a comment
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/ Marketing
Bing gets friendlier with Facebook
The Microsoft search engine will pepper search results with Facebook information.
Posted 05/11/2012Paul DemeryPost a comment
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/ Technology
Experian will sell PriceGrabber
Ybrant Digital will buy PriceGrabber in a deal worth $175 million.
Posted 05/10/2012Allison EnrightPost a comment
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/ Marketing
Personalized e-mails to likely buyers pay off for Totes-Isotoner
The retailer’s e-mail open rate quadrupled and average order value rose 10.5%.
Posted 05/09/2012Amy DustoPost a comment
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/ E-Retailers
Amazon adds low-priced impulse buys to its product lineup
‘Add-on’ lets consumers buy small quantities of items normally sold in bulk.
Posted 05/09/2012Allison EnrightPost a comment
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/ Technology
Small businesses using mobile marketing see jump in new business
69% of small businesses consider mobile marketing crucial to growth, a study finds.
Posted 05/07/2012Bill Siwicki1 comments
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/ Marketing
Helmet City revs up natural search results
Half of the retailer’s 10% hike in sales comes from natural search, it says.
Posted 05/01/2012Paul DemeryPost a comment
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/ Technology
Mobile merchants: Google wants to make your site faster
And a faster mobile web could mean more mobile sales, analysts say.
Posted 04/25/2012Katie DeatschPost a comment
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