/ E-Retailers

My1Stop.com zeroes out its paid search budget and still increases sales

Instead of spending $30,000 a month on paid search ads, the online printing services retailer focused on boosting its rankings in natural search results. That paid off with a 40% increase in revenue last year.

Posted 08/07/2009Don DavisPost a comment

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/ Technology

What the Microsoft-Yahoo search deal means for online retailers

Microsoft’s Bing will become the search engine for Yahoo sites as part of a 10-year deal announced today that creates a more formidable challenger to Google. There are steps e-retailers can take to prepare for this major change in search.

Posted 07/29/2009Katie DeatschPost a comment

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/ Technology

Muller named chief marketing officer at iProspect

Search engine marketing firm iProspect has appointed Bill Muller chief marketing officer. He previously was vice president of marketing.

Posted 05/05/2008Katie DeatschPost a comment

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/ Technology

The search marketing rocket is just blasting off, study says

A SEMPRO survey of search marketers finds that spending on search engine marketing last year was up 44% over 2004.

Posted 01/12/2006Kurt PetersPost a comment

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/ Technology

New Sitemap aims to help Google spiders find more web content faster

Similar to Yahoo paid inclusion, but without the fee, Google’s Sitemap Generator tool creates a specially formatted file that directs crawlers to relevant site content. The benefit to online marketers: more opportunity for more pages to be found.

Posted 06/14/2005Kurt PetersPost a comment

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Mother’s Day orders rise 9% at FTD.com

Total orders for FTD.com’s Mother’s Day season rose 9% year-over-year, the retailer said. In addition, FTD and ProFlowers.com scored the highest in a WebTrends web search visibility study.

Posted 05/13/2005Paul DemeryPost a comment

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Search engine marketing spending will hit $11.6 billion by 2010, Forrester

Search engine marketing will grow by 33% this year, with growth slowing to 10% annually by 2010, when spending will hit $11.6 billion, according to a new report from Forrester Research.

Posted 05/04/2005Paul DemeryPost a comment

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