/ Marketing

OshKosh B’Gosh to launch new site with Amazon Services

Apparel retailer OshKosh B’Gosh signed a multi-year agreement with Amazon Services under which Amazon will build and maintain a new OshKosh web site, OshKosh B`Gosh said today.

Posted 04/21/2005Paul DemeryPost a comment

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/ Marketing

“Federated” search will open new doors for online shoppers, analyst says

A new breed of “federated” site search will open new doors for online shoppers by pulling information from multiple databases within a retail site as well as from manufacturers’ sites, analyst Susan Aldrich says.

Posted 10/28/2004Paul DemeryPost a comment

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Conquering the search and e-mail marketing divide will convert more sales

By bringing e-mail and search engine marketing programs together, web retailers can see a positive impact on sales conversions, says Digital Impact.

Posted 08/31/2004Kurt PetersPost a comment

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/ Technology

Amazon starts test of its apparel store featuring 400 brands

Amazon.com began testing its new apparel store this morning, offering customers a $30 Amazon gift certificate if they spend $50 at the Amazon apparel store.

Posted 10/31/2002Kurt PetersPost a comment

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/ Technology

OshKosh B’Gosh’s revised web site will support return of men’s apparel

A revised emphasis on men’s apparel will get a boost from a redesigned OshKoshBgosh.com. The new site will allow OshKosh staffers to make merchandising and promotional changes without having to go to OshKosh’s site host.

Posted 09/13/2002Kurt PetersPost a comment

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/ Marketing

OshKosh B’Gosh adds products to its web site and sees uptick in sales

Believing that fewer products would allow pages to load more quickly, OshKosh B’Gosh quickly heard from customers that they wanted more. Now sales are up, and page-load time hasn’t deteriorated, OshKosh says.

Posted 09/12/2002Kurt PetersPost a comment

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/ Technology

By gosh, a new web site for clothing manufacturer OshKosh

OshKosh B’Gosh has launched a new online store designed to integrate with its warehouse management system as well as handle marketing, merchandising, customer personalization and order processing.

Posted 09/09/2002Kurt PetersPost a comment

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