/ Marketing

Novica appointing ambassadors to help shoppers navigate e-commerce

The e-retailer of products made by artists around the world is using co-browsing technology that enables customers to interact with each other on the same pages of the web site in real time. They also can request a session with customer service reps.

Posted 10/23/2008Paul DemeryPost a comment

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Creating an online environment for comparing “green” products

The new ShopGreen section of PriceGrabber.com highlights merchants like Patagonia and Backcountry.com promoting environmentally friendly products. “We have north of 20,000 products we’ve identified as green,” says PriceGrabber president Ron LaPierre.

Posted 06/15/2007Don DavisPost a comment

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/ Technology

How changing the product mix in real time can boost conversions

Novica.com boosted conversion rates 40% by analyzing how visitors came to the site, the products they clicked on and what they bought, then changing the product mix to respond to that information.

Posted 06/07/2002Internet RetailerPost a comment

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/ Technology

Fireclick extends its product offerings further

Fireclick Inc. today is releasing NetFlamePlus, which incorporates a geo-tracking function to identify the location of site visitors’ Internet servers, and a path-analysis tool that monitors visitors’ activities by a number of criteria.

Posted 06/03/2002Internet RetailerPost a comment

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/ Technology

Fireclick adds nine retailers to its Netflame product

Fireclick Inc., which provides content acceleration and site tracking and monitoring services, announced today that it has signed nine new retailers for its Netflame product.

Posted 05/30/2002Kurt PetersPost a comment

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Natural search still doesn`t come naturally

Exclusive Internet Retailer Research shows online retailers have made headway in natural search, and remain on top of paid search tactics.

Posted 09/01/2009Internet RetailerPost a comment

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New Two

The latest Web 2.0 technologies deepen interactivity and provide more ways for consumers to shop together online.

Posted 05/29/2009Internet RetailerPost a comment

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Specialty/Non-Apparel

Specialty retailers are filling a niche, and in niche retailing, it’s critical that merchants know their customers very well

Posted 11/21/2008Internet Retailer1 comments

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