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1 - 10 of 72 Results
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/ Technology
Retailers need to test before offering free shipping
An IRCE speaker will discuss how to handle shipping providers and pricing.
Posted 03/21/2012Bill BriggsPost a comment
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/ E-Retailers
Sales light up by 18% for Bulbs.com in 2011
Customer feedback helps identify changes to site functions and design.
Posted 01/11/2012Bill BriggsPost a comment
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/ Marketing
Irene’s powerful winds blow sales to BulbAmerica.com
The lighting gear retailer boosts sales with hurricane-themed e-mail blasts.
Posted 08/30/2011Thad Rueter1 comments
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/ E-Retailers
Borders files for bankruptcy
The bookseller plans to restructure its business and increase its focus on e-commerce.
Posted 02/16/2011Mark BrohanPost a comment
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/ Marketing
Retailers can look to blogs and social media to boost search rankings
Too few retailers understand the importance of blogs, press releases and social media when trying to boost natural search results, says Danielle Leitch, executive vice president at MoreVisibility, an interactive marketing and search engine optimization agency.
Posted 04/26/2010Internet RetailerPost a comment
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/ Technology
Need help finding the perfect pump? Heels.com has live video chat for that
Heels.com is testing a new service feature that enables shoppers to see a live video feed of a customer service representative who can help her navigate the site and complete a purchase. Heels.com hopes the personal touch will decrease cart abandonment.
Posted 03/11/2010Katie DeatschPost a comment
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/ Technology
E-retailers use social media to hype holiday promotions
Several major e-retailers are turning to Facebook and Twitter to announce holiday specials and promotions. They include Sears, Office Depot and Staples.
Posted 11/24/2009Zak StamborPost a comment
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/ Technology
One retailer hopes social media lights the way to new customers
Pegasus Associates Lighting wanted to go beyond just paid search to get new customers. After scrutiny, it leapt in June into social media, launching a blog, a Facebook page and a Twitter account. And the Facebook page has already generated sales.
Posted 07/31/2009Katie DeatschPost a comment
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/ Technology
The Home Depot targets cost-conscious consumers with a savings center
The down economy is leading more homeowners to do more do-it-yourself home upgrades. Since launching a savings center in March, The Home Depot says discounts and low prices have led to nearly $410 million in savings for shoppers so far.
Posted 07/29/2009Mark BrohanPost a comment
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/ Technology
firstStreet finds new avenue for building traffic but not ad expenses
Seeking a way to reduce the cost of paid search, firstSreet created StuffTalk.com as a non-e-commerce informational site that boosted traffic 15-fold in its first day.
Posted 01/12/2006Paul DemeryPost a comment
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