/ Technology

Even in a recession, pet owners can be inspired to buy more, Petco learns

Personalized recommendations have boosted the order value more than 26% for customers who buy suggested items at Petco.com. About 10% of orders include an item recommended by the recommendation system from Certona that Petco deployed in September.

Posted 02/05/2009Paul DemeryPost a comment

Related Searches:Test Suggestion 1 | Test Suggestion 2 | Test Suggestion 3

/ Technology

Alibris, Petco share insights on managing analytics data

While online retailers deal with more data than ever related to customer activity, they must learn to manage and disseminate that flood of information to suit their business goals, analytics experts at Alibris, Petco and Forrester Research say.

Posted 09/25/2008Paul DemeryPost a comment

Related Searches:Test Suggestion 1 | Test Suggestion 2 | Test Suggestion 3

/ Technology

Shop.org elects its 2009 board

Shop.org, the e-commerce unit of trade group the National Retail Federation, has elected its board for 2009.

Posted 09/08/2008Katie DeatschPost a comment

Related Searches:Test Suggestion 1 | Test Suggestion 2 | Test Suggestion 3

/ Technology

Petco uses user-generated content to build on customer loyalty

Petco Animal Supplies used ratings and reviews content in an e-mail campaign to build on customer loyalty, increasing e-mail campaign click-through rates five-fold, it says.

Posted 05/08/2008Paul DemeryPost a comment

Related Searches:Test Suggestion 1 | Test Suggestion 2 | Test Suggestion 3

/ Technology

With customer reviews, Petco shoppers read and buy

A new survey shows many consumers read online reviews and are influenced by them. Petco customers who navigate to pages with highly ranked products buy 50% more often and return products with extensive reviews less often.

Posted 10/05/2007Kurt PetersPost a comment

Related Searches:Test Suggestion 1 | Test Suggestion 2 | Test Suggestion 3

Shop.org elects four new board members

Executives from Polo Ralph Lauren, Ice.com, PETCO and Bazaarvoice have been elected to the board of directors of Shop.org, the online trade association that is a subsidiary of the National Retail Federation.

Posted 09/17/2007Don DavisPost a comment

Related Searches:Test Suggestion 1 | Test Suggestion 2 | Test Suggestion 3

Consumers to go online to pick winning pet video in Petco Stars contest

Consumer-generated video is at the center of Petco’s Petco Stars contest. User-generated video and marketing also mix in new video review functionality at Petco.com.

Posted 07/17/2007Don DavisPost a comment

Related Searches:Test Suggestion 1 | Test Suggestion 2 | Test Suggestion 3