Your Search: Interclick
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/ Technology
Yahoo to buy a digital advertising firm
The acquisition of Interclick could help Yahoo with its display advertising business.
Posted 11/02/2011Thad RueterPost a comment
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/ E-Retailers
How Skechers serves the right ads to the right people at the right time
Of marketing dollars spent at Skechers, 21% of revenue stems from display advertising, reports Laura Christine, vice president of direct marketing and e-commerce, during an IRCE session. Ad networks` technology and advice boost performance, she says.
Posted 06/19/2009Katie DeatschPost a comment
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/ Technology
AOL’s ad network tops the charts in March, comScore says
AOL’s Platform-A ad network put ads before nearly 91% of U.S. Internet users in March, and the top 15 networks each reached at least 50% of users, comScore reports. But there also is a growing roster of ad networks targeted toward specific consumers.
Posted 04/15/2008Katie DeatschPost a comment
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/ Marketing
E-mail service provider Options Media acquired by start-up marketing firm
Customer Acquisition Network, which was formed in June with the aim of acquiring firms that provide online marketing services, has purchased the parent company of e-mail services provider Options Media Group.
Posted 01/07/2008Don DavisPost a comment
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/ Press Release
BrightTag Digital Marketing Integration Platform Receives Broad Industry Support
The BrightTag ONE platform replaces obstructive layers of third-party data collection code – or “tags” – on websites with a single, integrated cloud-based data server.
Posted 10/24/2011
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/ Press Release
interCLICK Improves Scalability of Data Targeting with Latest Platform Upgrade
Fifth Generation Platform Provides Unique Access to Third-Party Performance Data and Optimization, Allowing Advertisers to Make the Most Informed Purchasing Decisions NEW YORK--interCLICK, Inc. (OTCBB: ICLK), the leading ad network in data and inventory transparency, today announced an important update to its ad serving platform, increasing scalability and effectiveness of its behavioral platform. This latest release will provide interCLICK’s...
Posted 07/27/2009
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