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/ Technology

Customers’ two cents can net big points in Sears’ new social program

Sears Holdings has launched its Recognition Rewards program that awards points to registered customers who participate in the retailer’s social communities and sites. Points can earn web consumers “Featured Reviewer” status.

Posted 08/18/2009Katie DeatschPost a comment

Sears Holdings has launched its Recognition Rewards program that awards points to registered customers who participate in the retailer’s social communities and sites. Points can earn web consumers “Featured Reviewer” status.

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/ Technology

Sears makes it easier to sign in to its new online communities

Consumers can use their credentials from Google, Facebook and other popular web services to sign on to the MySears and MyKmart forums. Sears says it is the first major retailer to employ the OpenID standard for using credentials across web sites.

Posted 07/01/2009Katie DeatschPost a comment

Consumers can use their credentials from Google, Facebook and other popular web services to sign on to the MySears and MyKmart forums. Sears says it is the first major retailer to employ the OpenID standard for using credentials across web sites.

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/ Marketing

MySears and MyKmart launch as standalone community sites

Community sites allow consumers to post reviews, communicate with each other and link back to the e-commerce sites to buy.

Posted 05/29/2009Katie DeatschPost a comment

Community sites allow consumers to post reviews, communicate with each other and link back to the e-commerce sites to buy.

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Conventional web site metrics not enough

When it comes to measuring customer satisfaction and desires, e-retailers must dig deeper than page views, conversion and the like.

Posted 05/30/2007Don DavisPost a comment

When it comes to measuring customer satisfaction and desires, e-retailers must dig deeper than page views, conversion and the like.

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/ Marketing

Taking the pulse of consumers key to site experience

To ensure customers are getting what they want in a web experience, e-retailers must go beyond conventional web analytics and to delve into all possible information, such as in social networking sites and consumer-generated product reviews, experts say.

Posted 03/15/2007Paul DemeryPost a comment

To ensure customers are getting what they want in a web experience, e-retailers must go beyond conventional web analytics and to delve into all possible information, such as in social networking sites and consumer-generated product reviews, experts say.

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/ Technology

U.S. online apparel sales rise 32% year-over-year in Q3

U.S. online apparel sales increased 32% year-over-year during the third quarter, with specialty retailers such as VictoriasSecret.com accounting for the largest share of sales, at 46% of total dollars spent, comScore Networks reports.

Posted 11/20/2006Kurt PetersPost a comment

U.S. online apparel sales increased 32% year-over-year during the third quarter, with specialty retailers such as VictoriasSecret.com accounting for the largest share of sales, at 46% of total dollars spent, comScore Networks reports.

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/ Technology

Mother’s Day week spending increases 16% to $195.8 million

Online spending in the flowers, gifts and greetings category grew 16% to $195.8 million in the week ending on Mother’s Day, May 14, compared with $168.5 million for the same period in 2005, according to comScore.com.

Posted 05/19/2006Paul DemeryPost a comment

Online spending in the flowers, gifts and greetings category grew 16% to $195.8 million in the week ending on Mother’s Day, May 14, compared with $168.5 million for the same period in 2005, according to comScore.com.

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Back to the future

Returning to its direct-to-consumer roots, Sears bets big on the web and provides a test bed for e-retail innovation.

Posted 05/27/2010Zak StamborPost a comment

Returning to its direct-to-consumer roots, Sears bets big on the web and provides a test bed for e-retail innovation.

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Customers raise their voices

Web 2.0 user-generated content gives consumers a megaphone they never had before. And it provides e-retailers a new way of gaining insights into what customers want and don’t want—without having to ask a single question.

Posted 07/30/2007Internet RetailerPost a comment

Web 2.0 user-generated content gives consumers a megaphone they never had before. And it provides e-retailers a new way of gaining insights into what customers want and don’t want—without having to ask a single question.

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