• / Technology

  What leads to an online conversion? Google provides more data

  Google will show marketers not just the last keyword that led a consumer to buy, but all the terms the buyer searched for in the last 30 days. This new service is a sign Google intends to be a player in the arena of attribution analysis, an expert says.

  Posted 03/25/2010Katie DeatschPost a comment

  Google will show marketers not just the last keyword that led a consumer to buy, but all the terms the buyer searched for in the last 30 days. This new service is a sign Google intends to be a player in the arena of attribution analysis, an expert says.

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• Google takes the wraps off

  The search king gives marketers more insights to work with—and more to do.

  Posted 09/30/2008Internet RetailerPost a comment

  The search king gives marketers more insights to work with—and more to do.

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• E-commerce on the move

  With m-commerce, consumers can shop the web wherever they may be. And as more consumers embrace the mobile web, pioneering retailers—including Amazon.com, Netflix and 1-800-Flowers—are embracing mobile sites.

  Posted 02/28/2008Internet RetailerPost a comment

  With m-commerce, consumers can shop the web wherever they may be. And as more consumers embrace the mobile web, pioneering retailers—including Amazon.com, Netflix and 1-800-Flowers—are embracing mobile sites.

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• SPONSORED SUPPLEMENT: As the web does more, making technology choices becomes more complex

  The move toward e-commerce platform outsourcing Scalability and flexibility are key reasons retailers are shifting management of their web sites away from I.T. to service providers As consumers flock to the web to shop, their expectations of the web store continue to rise. Today’s consumers want to shop at web sites with stunning graphics, intuitive navigation and seamless checkout. Not surprisingly, many retailers are feeling the pressure to...

  Posted 06/05/2007Internet RetailerPost a comment

  The move toward e-commerce platform outsourcing Scalability and flexibility are key reasons retailers are shifting management of their web sites away from I.T. to service providers As consumers flock to the web to shop, their expectations of the web store continue to rise. Today’s consumers want…

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• Right This Way

  Successful search engine marketing no longer stops at a retail site’s front door—it carries shoppers deep into the store.

  Posted 08/30/2004Internet RetailerPost a comment

  Successful search engine marketing no longer stops at a retail site’s front door—it carries shoppers deep into the store.

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• Housewares and Home Furnishings:More than in the store

  One of the most challenging categories for online sales is home furnishings. Celebrated furniture sites were among the first dot-com casualties. But housewares and home furnishings retailers have learned how to sell online.

  Posted 12/02/2003Internet RetailerPost a comment

  One of the most challenging categories for online sales is home furnishings. Celebrated furniture sites were among the first dot-com casualties. But housewares and home furnishings retailers have learned how to sell online.

  Related Searches:Test Suggestion 1 | Test Suggestion 2 | Test Suggestion 3

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