/ Marketing

How 360-degree spins and robots help Golfsmith.com save time and make money

Snap36’s tagline, “We get around,” is exactly what the new vendor is trying to do with its service that helps retailers quickly take photos to add 360-degree spin technology to a web site. The company launched just last year and has about 10 customers. One of them, golf supplies retailer Golfsmith.com, is finding that products with the special spin feature have conversion rates at least 10% and sometimes as much as 30% to 40% higher than products without it.

Posted 04/15/2010Katie DeatschPost a comment

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/ Technology

Sam’s Club steps into web-enabled foot-scanning kiosks

The wholesale club division of Wal-Mart Stores is testing in several stores web-enabled kiosks from eSoles that are designed to scan customers’ feet and match them with custom-fitted footwear insoles.

Posted 09/01/2009Katie DeatschPost a comment

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/ E-Retailers

Golfsmith tees up an e-commerce site redesign

Golfsmith.com slices away shopper obstacles to key online functions by repositioning navigation and customer ratings and reviews and enhancing social media tools as the multichannel retailer looks to exploit its e-commerce site.

Posted 08/05/2009Bill BriggsPost a comment

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/ Technology

Fairway & Greene launches new e-commerce site with caution

Fairway & Greene has launched a new e-commerce site at shopfandg.com. The company previously offered its golf products only through golf shops, and it is being careful to make sure its online business doesn’t harm sales at its retail partners` stores.

Posted 04/01/2008Katie DeatschPost a comment

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Manufacturer Callaway Golf takes a swing at resolving channel conflict

Manufacturers want a direct relationship with the buyers of their brand—but that direct customer relationship’s been closely guarded by retailers. Callaway Golf’s program aims to please all parties.

Posted 06/14/2007Paul DemeryPost a comment

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/ Technology

Dick’s takes a swing at Golf Galaxy

To create more market share for itself in the multi-billion dollar golf industry, Dick’s Sporting Goods Inc. is acquiring Golf Galaxy Inc. in a deal valued at $225 million.

Posted 11/15/2006Mark BrohanPost a comment

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