/ E-Retailers

Social media success hinges on clear goals, e-retailer says

Michael Jansma, CEO of GEMAffair.com, will discuss at the Internet Retailer Conference how online retailers should conduct social media campaigns with specific goals in mind, such as improving brand recognition and natural search results.

Posted 03/18/2010Paul DemeryPost a comment

Related Searches:Test Suggestion 1 | Test Suggestion 2 | Test Suggestion 3

/ E-Retailers

Free jewelry awaits customers who tweet for GEMaffair.com

The web-only retailer is conducting contests on Twitter. It’s using the social network to develop close, long-term relationships with customers and expand its customer base.

Posted 01/19/2009Paul DemeryPost a comment

Related Searches:Test Suggestion 1 | Test Suggestion 2 | Test Suggestion 3

/ Technology

BuySAFE’s bonded buying boosts conversions on eBay by 2.1%

A/B tests of 188 online merchants showed that displaying the buySAFE seal increased the rate of purchase where it was displayed. In over 1.6 million transactions studied, the seal also brought in prices an average 4.7% higher.

Posted 06/15/2006Paul DemeryPost a comment

Related Searches:Test Suggestion 1 | Test Suggestion 2 | Test Suggestion 3

The Big Four

An e-retailer’s guide to the four most popular social networks, including how to pick the ones to focus on and which tactics produce profits.

Posted 07/30/2009Internet RetailerPost a comment

Related Searches:Test Suggestion 1 | Test Suggestion 2 | Test Suggestion 3

/ E-Commerce Observer

E-commerce faces a generational divide

An online jeweler talks about hiring a young employee to manage social media.

Posted 06/21/2011Thad RueterPost a comment

Related Searches:Test Suggestion 1 | Test Suggestion 2 | Test Suggestion 3

/ E-Commerce Observer

Here comes social media—ready or not

One of the most frequently mentioned topics the 2010 Internet Retailer Conference & Exhibition in Chicago was social media.

Posted 06/21/2010Kurt Peters4 comments

Related Searches:Test Suggestion 1 | Test Suggestion 2 | Test Suggestion 3

/ Video

IRCE 2011 Michael Jansma, GEMaffair.com

Michael Jansma, CEO, GEMaffair.com, walks attendees trough how to identify the right person to manage social networking initiatives. The keys: A digital native with a bubbly personality. Click here to see this presentation and others, in full, with fully enabled video and powerpoint slides Click here to view a demonstration of the online portal, which contains full presentations and slides

Posted 08/30/2011

Related Searches:Test Suggestion 1 | Test Suggestion 2 | Test Suggestion 3