/ Technology

Ford dealer drives its car lot onto Facebook

While visiting friends on Facebook, fans of Ford vehicles now can also mingle among the dozens of new and used cars and trucks on the lot at Norfolk, VA’s Freedom Ford.

Posted 03/25/2010Katie DeatschPost a comment

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FordDirect takes the wheel on dealer lead generation

Ford Motor Co. is turning over management of its dealer lead generation system to FordDirect, a joint-venture company owned by Ford and its franchised dealers. FordDirect also is working on a new dealer lead generation management system.

Posted 06/02/2006Paul DemeryPost a comment

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FordDirect revs up Internet leads in 2005

In all, more than 250,000 new Ford, Lincoln and Mercury vehicles were sold through FordDirect Internet referrals last year, up 15% from 2004. That total represents about 10% of Ford’s 2005 retail sales, says FordDirect president Steve St. Andre.

Posted 02/14/2006Kurt PetersPost a comment

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Why auto dealers and manufacturers are spending more time and money online

Once suspicious of it, Ford and Lincoln Mercury dealers now regard the web as an effective channel for driving more car sales, Steve St. Andre, president and COO, FordDirect, told attendees Wednesday at the Internet Retailer Conference in Chicago.

Posted 06/09/2005Kurt PetersPost a comment

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For FordDirect, better use of the web is its top job

Even though auto dealers and manufacturers are becoming more web savvy, they need to use the web better to understand customer behavior and acquisition, Steve St. Andre will tell attendees at the Internet Retailer 2005 Exhibition & Conference.

Posted 05/26/2005Kurt PetersPost a comment

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/ Technology

Why FordDirect is driving in a new online marketing direction

FordDirect is overhauling its web strategy to keep pace with changing customer demand, FordDirect president Steve St. Andre tells Internet Retailer.

Posted 03/07/2005Kurt PetersPost a comment

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/ Technology

Ford dealers sold 210,000 cars via the web last year, FordDirect reports

Ford, Lincoln and Mercury dealers sold more than 210,000 vehicles from FordDirect Internet referrals last year, FordDirect reports, accounting for 9% of total Ford Division sales in 2004.

Posted 01/31/2005Kurt PetersPost a comment

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