Your Search: Forddirect
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Mobile Commerce Forum Report: FordDirect uses texts to drive leads
The automaker uses the popular mobile tool to obtain four key pieces of information.
Posted 10/12/2011Bill SiwickiPost a comment
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How FordDirect uses mobile marketing to drive shoppers to purchase
Susan Blue will talk about the car maker’s mobile approach at the Mobile Commerce Forum.
Posted 10/05/2011Zak Stambor1 comments
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More consumers armed with smartphones means new m-commerce opportunities
An MCF 2011 speaker will talk about FordDirect’s m-commerce approach.
Posted 07/28/2011Zak StamborPost a comment
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Ford dealer drives its car lot onto Facebook
While visiting friends on Facebook, fans of Ford vehicles now can also mingle among the dozens of new and used cars and trucks on the lot at Norfolk, VA’s Freedom Ford.
Posted 03/25/2010Katie DeatschPost a comment
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FordDirect takes the wheel on dealer lead generation
Ford Motor Co. is turning over management of its dealer lead generation system to FordDirect, a joint-venture company owned by Ford and its franchised dealers. FordDirect also is working on a new dealer lead generation management system.
Posted 06/02/2006Paul DemeryPost a comment
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FordDirect revs up Internet leads in 2005
In all, more than 250,000 new Ford, Lincoln and Mercury vehicles were sold through FordDirect Internet referrals last year, up 15% from 2004. That total represents about 10% of Ford’s 2005 retail sales, says FordDirect president Steve St. Andre.
Posted 02/14/2006Kurt PetersPost a comment
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Why auto dealers and manufacturers are spending more time and money online
Once suspicious of it, Ford and Lincoln Mercury dealers now regard the web as an effective channel for driving more car sales, Steve St. Andre, president and COO, FordDirect, told attendees Wednesday at the Internet Retailer Conference in Chicago.
Posted 06/09/2005Kurt PetersPost a comment
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For FordDirect, better use of the web is its top job
Even though auto dealers and manufacturers are becoming more web savvy, they need to use the web better to understand customer behavior and acquisition, Steve St. Andre will tell attendees at the Internet Retailer 2005 Exhibition & Conference.
Posted 05/26/2005Kurt PetersPost a comment
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Why FordDirect is driving in a new online marketing direction
FordDirect is overhauling its web strategy to keep pace with changing customer demand, FordDirect president Steve St. Andre tells Internet Retailer.
Posted 03/07/2005Kurt PetersPost a comment
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Ford dealers sold 210,000 cars via the web last year, FordDirect reports
Ford, Lincoln and Mercury dealers sold more than 210,000 vehicles from FordDirect Internet referrals last year, FordDirect reports, accounting for 9% of total Ford Division sales in 2004.
Posted 01/31/2005Kurt PetersPost a comment
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