/ E-Retailers

Why catalogers didn’t launch Amazon

Catalogers need to grasp the complexities of web-selling to capitalize on their experience as direct merchants, Martin McClanan, president of Flax Art & Design, said at the Internet Retailer 2005 Conference.

Posted 06/09/2005Kurt PetersPost a comment

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/ E-Retailers

Catalogers must take more advantage of web sites, Martin McClanan says

To survive in the competitive retailing market, traditional catalogers must take more advantage of the opportunities offered by the Internet to increase sales, Martin McClanan will tell attendees at the Internet Retailer 2005 Conference and Exhibition.

Posted 05/26/2005Kurt PetersPost a comment

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Flax Art promotes Howard Flax to CEO and Martin McClanan to president

Online and catalog retailers Flax Art & Design has named Howard Flax as CEO and Martin McClanan as president. McClanan is the former CEO of Red Envelope Inc. Philip Flax, former president and CEO, will become chairman.

Posted 12/27/2004Paul DemeryPost a comment

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/ Marketing

To really know what works, track e-mail results to the end, retailer says

A test of different subject lines by Flax Art & Design created varied responses, but the end result turned the top level results upside down.

Posted 05/06/2004Kurt PetersPost a comment

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/ E-Retailers

With Sparks.com acquisition, Flax hopes to create incremental sales

Flax Art & Design has acquired card and gift retailer Sparks.com. Flax plans to offer Flax gifts and gift certificates at Sparks.com and eventually create a post-checkout link to Sparks.com at Flax’s three web sites.

Posted 04/16/2003Kurt PetersPost a comment

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/ Technology

Another entrant in the customer-understanding derby

As online retailers are settling less for traffic and conversion reports, a number of vendors have developed tools to help them understand how customers find a site, which customers buy and why. The latest: DoubleClick Inc.

Posted 06/17/2002Kurt PetersPost a comment

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Internet Retailer 2005: Report from the Conference

Comprehensive coverage of the first Internet Retailer conference

Posted 08/01/2005Internet RetailerPost a comment

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Unleashing the Retailing Power of the Web

A preview of what speakers will discuss at the Internet Retailer conference: Unleashing the Retailing Power of the Web

Posted 05/02/2005Internet RetailerPost a comment

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