Your Search: Estee Lauder Marketing Strategy
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/ Marketing
Experian CheetahMail links up with Movable Ink
The two aim to provide dynamic content in the body of marketing e-mail messages.
Posted 05/10/2012Paul DemeryPost a comment
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/ Marketing
Mining the value of your Facebook user base
An IRCE speaker will discuss how to grow and monetize a Facebook fan base.
Posted 05/04/2012Mary WagnerPost a comment
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/ Marketing
Getting rid of the red “x” box in e-mail
The little red “x” no longer marks the spot in most e-mail sent by Ice.com.
Posted 04/25/2012Paul DemeryPost a comment
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/ E-Retailers
Justin Timberlake, e-retail home decorator?
The singer and actor is the latest celebrity to promote BeachMint.
Posted 04/17/2012Allison EnrightPost a comment
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/ E-Retailers
Jetsetter lands a new chief marketer
Barry Herstein, late of Snapfish, is the travel site’s new marketing head.
Posted 04/16/2012Allison EnrightPost a comment
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/ Technology
27% of marketing e-mails are opened on mobile devices
As a result, optimizing e-mail content is critical, a Knotice report finds.
Posted 04/11/2012Bill SiwickiPost a comment
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/ Marketing
Discounts and design are crucial in mobile e-mail marketing
69% of consumers check e-mails on mobile devices, a BlueHornet study finds.
Posted 04/04/2012Amy DustoPost a comment
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/ Technology
Target names a new chief marketer
Jeffrey Jones II previously worked at the Gap and Coca-Cola Co.
Posted 04/02/2012Zak StamborPost a comment
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/ Marketing
Facebook looks to make its self-service ads easier to buy
The social network is testing a simpler interface for its ad creation tool.
Posted 04/02/2012Zak StamborPost a comment
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/ Technology
Canada gets serious about combating spam
E-mail marketers that don’t follow new rules can face penalties up to $10 million.
Posted 03/30/2012Allison Enright1 comments
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