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/ Technology

eFashionSolutions adds marketing and development execs

The e-commerce platform provider has hired Mike Parise as senior vice president of sales and marketing and Andrew West as vice president of strategic development.

Posted 01/04/2010Zak StamborPost a comment

The e-commerce platform provider has hired Mike Parise as senior vice president of sales and marketing and Andrew West as vice president of strategic development.

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/ Technology

East Coast blizzard blows sales to the web

With roads covered by a heavy snowfall, many East Coast consumers turned to the web for last-minute shopping, suggest data from several e-retailers and technology providers. Marketing messages geared to the big storm appear to have led to sales.

Posted 12/22/2009Zak StamborPost a comment

With roads covered by a heavy snowfall, many East Coast consumers turned to the web for last-minute shopping, suggest data from several e-retailers and technology providers. Marketing messages geared to the big storm appear to have led to sales.

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/ Technology

Despite Q1 sales decline, Playboy sees a bright future for the web

Web sales were down 39% in the first quarter for Playboy and overall sales declined 22%, but major cost-cutting efforts and a new e-commerce strategy are fueling optimism.

Posted 05/27/2009Mark BrohanPost a comment

Web sales were down 39% in the first quarter for Playboy and overall sales declined 22%, but major cost-cutting efforts and a new e-commerce strategy are fueling optimism.

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/ E-Retailers

Playboy isn’t playing games in the face of weaker web sales

Playboy Enterprises Inc. is looking at $10 million more in cost cutting in the wake of declining sales. For the second quarter e-commerce revenue declined by 21.6%, while total sales dropped by 14.4%.

Posted 09/10/2008Mark BrohanPost a comment

Playboy Enterprises Inc. is looking at $10 million more in cost cutting in the wake of declining sales. For the second quarter e-commerce revenue declined by 21.6%, while total sales dropped by 14.4%.

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/ E-Retailers

Q1 e-commerce revenue for Playboy Enterprises was down 3%

Playboy Enterprises reported first quarter web sales of $15.2 million, down 3% from $15.7 million in Q1 2007, but the company is beefing up its e-commerce channel. Overall revenue was down 8% compared to the prior year quarter.

Posted 05/21/2008Mark BrohanPost a comment

Playboy Enterprises reported first quarter web sales of $15.2 million, down 3% from $15.7 million in Q1 2007, but the company is beefing up its e-commerce channel. Overall revenue was down 8% compared to the prior year quarter.

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Oscar de la Renta now strutting the web catwalk

E-commerce technology and services vendor eFashionSolutions has added Oscar de la Renta to the rostrum of fashion brand name manufacturers for which it has designed, manages and hosts an online sales channel.

Posted 09/12/2006Kurt PetersPost a comment

E-commerce technology and services vendor eFashionSolutions has added Oscar de la Renta to the rostrum of fashion brand name manufacturers for which it has designed, manages and hosts an online sales channel.

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/ Technology

eFashionSolutions gets a new round of funding and a new chairman

Bernie Brennan, former CEO of Montgomery Ward and a board member of eFashionSolutions LLC since last November, has been named chairman of the board of eFashionSolutions, following the completion of a $17.4 million round of financing.

Posted 07/10/2006Kurt PetersPost a comment

Bernie Brennan, former CEO of Montgomery Ward and a board member of eFashionSolutions LLC since last November, has been named chairman of the board of eFashionSolutions, following the completion of a $17.4 million round of financing.

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Raising the Stakes

With consumers adopting a more sophisticated approach to shopping online, e-retailers must invest a lot more to keep customer loyalty.

Posted 05/02/2008Internet RetailerPost a comment

With consumers adopting a more sophisticated approach to shopping online, e-retailers must invest a lot more to keep customer loyalty.

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Looking Ahead

Bernie Brennan isn’t looking back as he helps an e-commerce provider forge ties with fashion brands that want to go online

Posted 08/30/2007Internet RetailerPost a comment

Bernie Brennan isn’t looking back as he helps an e-commerce provider forge ties with fashion brands that want to go online

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The Perfect Fit

Carefully implementing the right personalization techniques and technologies to enhance online merchandising, marketing and shopping can help cross-sell and upsell, retain customers, and boost sales.

Posted 10/31/2006Internet RetailerPost a comment

Carefully implementing the right personalization techniques and technologies to enhance online merchandising, marketing and shopping can help cross-sell and upsell, retain customers, and boost sales.

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