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/ Marketing
Sharpmen uses YouTube videos to bring its e-commerce flash sale site to life
Think “GQ meets QVC online,” says CEO Yazid Aksas.
Posted 05/18/2012Amy DustoPost a comment
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/ Technology
U.S. Postal Service gives 2-D bar codes its stamp of approval
The postal service is offering discounts to businesses that use 2-D codes in their mailings.
Posted 05/16/2012Katie DeatschPost a comment
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/ Marketing
StubHub uses customer data to fuel online ads
The ticket marketplace links customers’ interactions to display ads.
Posted 05/15/2012Allison Enright1 comments
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/ E-Retailers
Top 500 manufacturers can do more to run at full capacity online
Channel conflict remains an issue.
Posted 05/11/2012Mark Brohan1 comments
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/ E-Retailers
AmazonLocal looks to make its offers more relevant
Amazon’s daily deal arm adds a tool that helps tailor offers to shoppers.
Posted 04/26/2012Zak StamborPost a comment
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/ Marketing
The future of affiliates is about how you treat them
An IRCE speaker explains why retailers should cultivate tight bonds with affiliates.
Posted 04/25/2012Mark BrohanPost a comment
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/ Marketing
French retailer La Redoute turns a naked man faux pas into more site traffic
The e-retailer uses an embarrassing mistake to generate online buzz and publicity.
Posted 04/18/2012Internet RetailerPost a comment
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/ Marketing
Only 2% of French consumers say they would buy through Facebook
French retailers view Facebook as a marketing tool rather than a sales channel.
Posted 04/16/2012Internet RetailerPost a comment
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/ Marketing
Witty e-mails spice up the inbox
One Click Ventures capitalizes on obscure holidays to connect with consumers.
Posted 04/16/2012Amy DustoPost a comment
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/ Marketing
Good promotions begin by marrying technology and data analysis
An IRCE speaker talks about how to use online marketing technologies.
Posted 04/11/2012Mark BrohanPost a comment
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