Your Search: Daniel Yonts
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/ Technology
Customers show their intentions with paid search—and retailers reap rewards
This is why paid search is performing well in spite of the recession, experts say. Shoppers are trimming spending and looking for specific items, not browsing; knowing their intent helps retailers substantially increase conversion, one expert explains.
Posted 04/08/2009Paul DemeryPost a comment
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/ Marketing
Putting YouTube to work in search marketing
Coordinated with a search marketing campaign, a new Google AdSense program that places ad-supported YouTube videos on retail sites has led to much longer visitor sessions and boosted conversion rates, consultant Daniel Yonts says.
Posted 04/02/2008Paul DemeryPost a comment
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/ Technology
Former firstStreet marketing director launches e-commerce firm
Daniel Yonts, former Internet marketing director at firstStreet, which sells products for older consumers online and by catalog, has launched PayingAttention.net to provide a turn-key e-commerce platform for new e-retailers.
Posted 03/31/2008Katie DeatschPost a comment
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/ E-Retailers
A new marketing director paves the way at firstStreet
FirstStreet, a retailer catering to the baby boomer market, has named Hunter Mefford as director of Internet marketing. Mefford worked previously with Circuit City’s Firedog division and e-commerce department.
Posted 03/03/2008Paul DemeryPost a comment
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/ Technology
firstStreetOnline channels new media to build natural search and sales
Innovative products retailer firstStreetOnline has launched firstStreetReports.com as a video-enhanced informational site that draws traffic to its main e-commerce site. The video site is just one way the retailer is using new media to build traffic.
Posted 12/20/2007Paul DemeryPost a comment
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/ Technology
Online holiday sales: “So far, so good”
Early indications are that online retail sales were strong through the Thanksgiving weekend and on Monday. But with merchants pushing sales offers earlier than usual, analysts say it’s too soon to predict a happy holiday season for e-retailers.
Posted 11/27/2007Don DavisPost a comment
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/ E-Retailers
FirstStreet spreads its brand and products through marketing partners
To expand the reach of its brand and product selection to its targeted audience of Baby Boomers and older adults, e-retailer FirstStreet is creating a branding buzz in blogs and finding selling partners like RL.tv, the new web site of Retirement Living.
Posted 04/26/2007Paul DemeryPost a comment
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firstStreet gets over its fear of political blogs--and finds new customers
Consumer electronics retailer firstStreet finds that sponsoring political blogs has been more effective than sponsoring product or technology blogs at reaching its targeted consumers.
Posted 08/25/2006Kurt PetersPost a comment
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Little changes in paid search deliver big results for Technobrands
A shift to more category-oriented paid search campaigns is delivering substantially higher conversion rates for direct marketer Technobrands.
Posted 06/28/2006Bill BriggsPost a comment
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/ Technology
firstStreet finds new avenue for building traffic but not ad expenses
Seeking a way to reduce the cost of paid search, firstSreet created StuffTalk.com as a non-e-commerce informational site that boosted traffic 15-fold in its first day.
Posted 01/12/2006Paul DemeryPost a comment
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