• / Marketing

  ‘Natural’ testing leads to new web site features for SonyStyle

  SonyStyle.com’s remote usability testing is translating into new web site features, such as customer ratings and reviews, and is driving a review of its product and merchandising categories.

  Posted 12/03/2008Mark BrohanPost a comment

  SonyStyle.com’s remote usability testing is translating into new web site features, such as customer ratings and reviews, and is driving a review of its product and merchandising categories.

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• / E-Retailers

  Sony names a new chief for its SonyStyle.com e-commerce site

  Dan Stevenson had been president of technology start-up Data Robotics and has worked at Gateway and Apple. He will oversee web merchandising and creative teams, customer service, operations and business development for SonyStyle.com.

  Posted 06/06/2008Katie DeatschPost a comment

  Dan Stevenson had been president of technology start-up Data Robotics and has worked at Gateway and Apple. He will oversee web merchandising and creative teams, customer service, operations and business development for SonyStyle.com.

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• / E-Retailers

  Sony’s user friendly approach to usability testing

  Most traditional usability testing takes place in a laboratory environment, but SonyStyle.com gets better results when the testing takes place on the customer’s most familiar turf: their web-enabled home, office or laptop computer.

  Posted 06/06/2008Bill BriggsPost a comment

  Most traditional usability testing takes place in a laboratory environment, but SonyStyle.com gets better results when the testing takes place on the customer’s most familiar turf: their web-enabled home, office or laptop computer.

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• Internet Retailer announces IR2006 speaker faculty

  Internet Retailer today announced its faculty of 75 e-retailing experts who have been chosen to address the theme of "Taking E-Retailing to the Next Level" at the Internet Retailer 2006 Conference & Exhibition, June 5-7, 2006 in Chicago.

  Posted 12/21/2005Kurt PetersPost a comment

  Internet Retailer today announced its faculty of 75 e-retailing experts who have been chosen to address the theme of "Taking E-Retailing to the Next Level" at the Internet Retailer 2006 Conference & Exhibition, June 5-7, 2006 in Chicago.

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• Computers/Electronics

  Sales of computers and electronics account for a major piece of the e-commerce pie. There are myriad sellers in this category, and merchants that want to rise to the top have to undertake significant efforts that help keep their brands in consumers’ heads and make their sites as informative and easy to use as possible.

  Posted 11/29/2006Internet RetailerPost a comment

  Sales of computers and electronics account for a major piece of the e-commerce pie. There are myriad sellers in this category, and merchants that want to rise to the top have to undertake significant efforts that help keep their brands in consumers’ heads and make their sites as informative and…

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• Internet Retailer 2006: Report from the conference

  The Internet Retailer Conference & Exhibition featured 78 speakers in 44 sessions. Here`s the full report.

  Posted 07/27/2006Internet RetailerPost a comment

  The Internet Retailer Conference & Exhibition featured 78 speakers in 44 sessions. Here`s the full report.

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• Internet Retailer 2006

  Stressing the importance of consistent, high-quality execution in all areas of a retail web operation, conference speakers will tell how they expect to achieve the next level of online retailing

  Posted 04/28/2006Internet RetailerPost a comment

  Stressing the importance of consistent, high-quality execution in all areas of a retail web operation, conference speakers will tell how they expect to achieve the next level of online retailing

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