• / Technology

  Virtual catalog introduces refocused branding of Bombay Kids

  Rebranding debuts in an online catalog that introduces colorful characters and targets an expanded age range with “real stuff for real kids."

  Posted 03/22/2004Mary WagnerPost a comment

  Rebranding debuts in an online catalog that introduces colorful characters and targets an expanded age range with “real stuff for real kids."

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• / Marketing

  The cross-channel pull of e-mail at Bombay: 10x more in stores than online

  For years, home furnishings retailer Bombay Co. promoted only its web site in e-mailed marketing promotions--until it found out that e-mail marketing campaigns produced 10 times as many sales in stores as online.

  Posted 01/29/2004Kurt PetersPost a comment

  For years, home furnishings retailer Bombay Co. promoted only its web site in e-mailed marketing promotions--until it found out that e-mail marketing campaigns produced 10 times as many sales in stores as online.

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• / E-Retailers

  Bombay’s December online sales are up 60%, ahead of both last year and plan

  An expanded database that grew from 150,00 to more than 450,000 over the year, aggressive e-mail marketing including couponing and a new store on Amazon help build holiday sales.

  Posted 12/18/2003Kurt PetersPost a comment

  An expanded database that grew from 150,00 to more than 450,000 over the year, aggressive e-mail marketing including couponing and a new store on Amazon help build holiday sales.

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• Housewares / HomeFurnishings: Style to apsire to and how to pull it off at home

  The home and housewares category is driven by what consumers need to equip a household, yes, but it`s as much about their dreams and aspirations of lifestyle as it is about just towels in the bathroom and chairs at the table. This category`s most successful retailers are some of retail`s merchandising geniuses.

  Posted 11/30/2004Internet RetailerPost a comment

  The home and housewares category is driven by what consumers need to equip a household, yes, but it`s as much about their dreams and aspirations of lifestyle as it is about just towels in the bathroom and chairs at the table. This category`s most successful retailers are some of retail`s…

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• Marketing is no longer an online/offline decision, Bombay learns

  When it decided last fall to mix a little more science with the art of e-mail marketing, placing coupon codes on e-mailed coupons to track their redemption, it discovered an unexpectedly strong preference among e-mail recipients for its stores over its web site.

  Posted 03/05/2004Internet RetailerPost a comment

  When it decided last fall to mix a little more science with the art of e-mail marketing, placing coupon codes on e-mailed coupons to track their redemption, it discovered an unexpectedly strong preference among e-mail recipients for its stores over its web site.

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• Catalogs go virtual—but the benefits are real

  Once thought odd bedfellows, the Internet and catalogs are learning how to complement each other.

  Posted 04/30/2003Internet RetailerPost a comment

  Once thought odd bedfellows, the Internet and catalogs are learning how to complement each other.

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• Housewares and Home Furnishings: Loading up the sites

  The difference between the success of today`s online furniture and housewares retailers and the furniture sites that failed a few years ago is that today`s retailers are either leveraging an offline presence or adapting offline techniques to the web, but in such a way that they are more powerful online than they are offline. Best of the Web in Housewares and Home Furnishings: Barewalls.com, Bellacor.com, Bombay Co. , Cooking.com, Crate & Barrel, Fortunoff

  Posted 11/25/2002Internet RetailerPost a comment

  …a way that they are more powerful online than they are offline. Best of the Web in Housewares and Home Furnishings: Barewalls.com, Bellacor.com, Bombay Co. , Cooking.com, Crate & Barrel, Fortunoff

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• / Press Release

  Bombay Company Signs for Additional JDA Portfolio Solutions

  JDA’s Integrated Planning and Forecasting Solutions to Help Drive In-Stock Position and Improve ROI Across Bombay’s Multiple Retail Channels Scottsdale, Ariz. – July 29, 2003 – JDA® Software Group, Inc. announced that The Bombay Company, Inc. (NYSE: BBA) signed a license agreement in second quarter 2003 for several JDA Portfolio® planning, allocation and strategic analysis solutions. In support of its multi-channel retail strategy, Bombay expects...

  Posted 08/06/2003

  …Software Group, Inc. announced that The Bombay Company, Inc. (NYSE: BBA) signed a license agreement in second quarter 2003 for several JDA Portfolio® planning, allocation and strategic analysis solutions. In support of its multi-channel retail strategy, Bombay expects...

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