Why clueing in the CEO matters to the success of a web site

Prudent e-commerce managers need a comprehensive strategy to keep the CEO fully updated on the Internet department’s progress and key statistics, Matt Corey, vice president of marketing and e-commerce at The Bombay Co., will tell Shop.org attendees.

Posted 09/29/2004Kurt PetersPost a comment

Related Searches:Test Suggestion 1 | Test Suggestion 2 | Test Suggestion 3

/ E-Retailers

Bombay’s December online sales are up 60%, ahead of both last year and plan

An expanded database that grew from 150,00 to more than 450,000 over the year, aggressive e-mail marketing including couponing and a new store on Amazon help build holiday sales.

Posted 12/18/2003Kurt PetersPost a comment

Related Searches:Test Suggestion 1 | Test Suggestion 2 | Test Suggestion 3

/ Marketing

Bombay starts marketing over Amazon as it begins new online marketing push

Bombay’s new agreement with Amazon is part of Bombay’s multi-pronged online marketing approach that includes e-mailing its monthly free-standing newspaper inserts and catalogs.

Posted 09/25/2003Paul DemeryPost a comment

Related Searches:Test Suggestion 1 | Test Suggestion 2 | Test Suggestion 3

/ Technology

Bombay will launch cross-channel rebranding effort this fall

Web site changes will tighten cross-channel marketing integration and reflect Bombay’s new, “lighter” look and feel. The new look will be supported by both the web site and e-mail marketing.

Posted 09/04/2003Kurt PetersPost a comment

Related Searches:Test Suggestion 1 | Test Suggestion 2 | Test Suggestion 3

/ Marketing

Bombay Company sees strong lift in sales from e-mailed catalogs

In a test last week of e-mailing previews of its catalog and advertising inserts for Sunday newspapers, multi-channel home furnishings retailer Bombay Co. realized an immediate lift in online sales over several consecutive days.

Posted 07/16/2003Kurt PetersPost a comment

Related Searches:Test Suggestion 1 | Test Suggestion 2 | Test Suggestion 3

/ Technology

Bombay plans to leverage web more as center of multi-channel strategy

Bombay Company, a retailer of home furnishings through stores, catalogs and online, is increasing the role its retail web sites play in supporting multi-channel sales.

Posted 07/16/2003Kurt PetersPost a comment

Related Searches:Test Suggestion 1 | Test Suggestion 2 | Test Suggestion 3

Bombay Co. relaunches three web sites with improved navigation

Under the new cross-channel strategy, Bombay`s sites display merchandise beyond what’s available online to get customers into Bombay stores.

Posted 10/30/2002Mary WagnerPost a comment

Related Searches:Test Suggestion 1 | Test Suggestion 2 | Test Suggestion 3

The Bombay Co. to launch bombaykids.com next week

The Bombay Company Inc. will launch bombaykids.com Monday as part of plans to leverage its brand name. The company will mail supporting catalogs in mid September.

Posted 08/23/2001Kurt PetersPost a comment

Related Searches:Test Suggestion 1 | Test Suggestion 2 | Test Suggestion 3