/ Technology

In a tough economy, only 9 of 100 retailers ace the mystery shopping test

The E-tailing Group ranked 100 merchants on nine metrics and eliminated those not possessing what it deemed must-have criteria. Today’s economy makes outstanding customer service and a great shopping experience more important, the group says.

Posted 02/03/2009Katie DeatschPost a comment

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/ Technology

Online customer service slips at a time when it’s more important than ever

The E-Tailing Group’s Mystery Shopping Study finds only nine of 100 sites surveyed meet all the research firm’s criteria for excellent customer service.

Posted 01/13/2009Katie DeatschPost a comment

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/ E-Retailers

BabyCenter.com shuts down e-commerce store

Johnson & Johnson closed its e-commerce store at BabyCenter.com yesterday to focus on the site’s media and content offerings.

Posted 01/07/2009Bill BriggsPost a comment

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/ Marketing

BabyCenter welcomes a new addition to its site

BabyCenter launches a new social network site that lets members interact, blog, and share photos and videos with friends online.

Posted 07/16/2008Mark BrohanPost a comment

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/ Marketing

BabyCenter.com expands content and customization with redesigned site

The new BabyCenter.com offers personalization options for the home page and content navigation, a new site search engine and more emphasis on community. Customers can customize shopping based on the stage of their pregnancy or age of their child.

Posted 08/23/2007Paul DemeryPost a comment

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/ Technology

Creating trust online isn’t easy, MarketLive says

Most e-retailers have not done a good job of creating sites that communicate trust to shoppers, says the new Trust Index, created by e-commerce services and platform provider MarketLive.

Posted 02/06/2007Kurt PetersPost a comment

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/ Marketing

Wize.com launches as affiliate site that compiles consumer-written reviews

Visitors to Wize.com can view the product reviews that consumers have entered onto hundreds of web sites, then link back to one of those sites to make a purchase.

Posted 09/19/2006Kurt PetersPost a comment

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No more sounds of silence on the web

Advertisers experienced 15-168% lifts in ad awareness by using audio in ads at BabyCenter, a portal for new and expectant parents. But don’t overdo it: Favorability ratings were highest when consumers were exposed to audio ads three or fewer times.

Posted 11/19/2003Kurt PetersPost a comment

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