/ Technology

How Altrec wins customers with shipping offers—without breaking the bank

The outdoor sports gear and apparel retailer knows well the value shoppers place on shipping promotions, but it—and its suppliers—also check the effect of those promotions on profit margins.

Posted 05/13/2010Internet RetailerPost a comment

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/ E-Retailers

Amazon steps outdoors

Amazon.com today launched another new speciality section of its e-commerce site, an outdoor recreation store located at amazon.com/outdoors. The shop will offer outdoor gear and apparel items from big name brands, the retailer says.

Posted 07/14/2009Katie DeatschPost a comment

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Another online-only retailer looks offline to help build web sales

Home Décor Products isn’t the first e-retailer to try its luck with a traditional catalog, but it’s the latest. Based on a successful test, its HomeClick.com brand will distribute 250,000 catalogs this month.

Posted 03/08/2007Paul DemeryPost a comment

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/ Technology

CommercialWare and Mercent integrate e-commerce platforms

The deal makes it easier for Mercent’s online retailer clients to integrate with a CommercialWare selling platform for stores and catalogs, while opening up CommercialWare’s clients to Mercent’s multiple online marketplace connections.

Posted 09/25/2006Paul DemeryPost a comment

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/ Marketing

Altrec.com boosts sales 8% through shopping portals

Boosting sales through shopping portals has become a common strategy for online retailers, but linking with portals can be a costly chore. Altrec.com has found a way to save 50% of the costs of building those links while boosting sales 8%, it says.

Posted 08/27/2004Paul Demery1 comments

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/ E-Retailers

Altrec.com’s first-ever catalogs pay for themselves in under three months

Sales from November’s catalog rose 30% over October’s. To further enhance sales, brand positioning and credibility among consumers, Altrec plans a minimum of 4 additional catalog mailings this year.

Posted 01/12/2004Mary WagnerPost a comment

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/ E-Retailers

Shoebuy.com, Altrec.com say holiday sales running at twice last year’s pace

Several online retailers say holiday season sales are running far more than expected, up to double the holiday sales pace of last year. Shoebuy says December sales are up 100%; at sporting goods retailer Altrec, seasonal revenue is up 94%.

Posted 12/17/2003Paul DemeryPost a comment

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Catalogs are in style among e-retailers as TShirtKing.com plans its first

The online-only retailer expects to launch its first catalog next year. Given increasing expenditures on pay-per-click advertising, some retailers see mailings as cost-effective.

Posted 11/24/2003Kurt PetersPost a comment

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