• / Marketing

  Videos improving sales at Pets United sites—if shoppers view them

  5% to 25% of shoppers viewing a product on Pets United sites also view the associated video, with loading time a key factor.

  Posted 10/02/2008Paul DemeryPost a comment

  5% to 25% of shoppers viewing a product on Pets United sites also view the associated video, with loading time a key factor.

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• PetsUnited aims for a dozen niche sites

  PetsUnited went from one web site 18 months ago to seven in 2006, resulting in a 49% increase in annual web sales, says CEO Alex Tabibi. Up next: as many as five more niche sites by December.

  Posted 01/31/2007Bill BriggsPost a comment

  PetsUnited went from one web site 18 months ago to seven in 2006, resulting in a 49% increase in annual web sales, says CEO Alex Tabibi. Up next: as many as five more niche sites by December.

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• / Marketing

  PetsUnited’s new e-commerce site is for the birds

  Pets United LLC this month will launch Bird.com, the latest in its stable of e-commerce sites dedicated to individual species. Bird.com joins the ranks of Dog.com, Horse.com and Ferret.com.

  Posted 04/03/2006Paul DemeryPost a comment

  Pets United LLC this month will launch Bird.com, the latest in its stable of e-commerce sites dedicated to individual species. Bird.com joins the ranks of Dog.com, Horse.com and Ferret.com.

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• Specialty/Non-Apparel

  Specialty retailers are filling a niche, and in niche retailing, it’s critical that merchants know their customers very well

  Posted 11/21/2008Internet Retailer1 comments

  Specialty retailers are filling a niche, and in niche retailing, it’s critical that merchants know their customers very well

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• Getting personal

  Retailers are turning to site personalization tools to get more intimate with customers.

  Posted 06/01/2007Internet RetailerPost a comment

  Retailers are turning to site personalization tools to get more intimate with customers.

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• Birds of a Feather

  Giving fans a forum can pay off for retailers seeking new ways to build traffic and sales.

  Posted 02/28/2007Internet RetailerPost a comment

  Giving fans a forum can pay off for retailers seeking new ways to build traffic and sales.

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• No Horsing Around

  It`s a virtual zoo at PetsUnited, where animals - and sales - are multiplying thanks to a strategy that spans new technology and new ad campaigns.

  Posted 05/31/2006Internet RetailerPost a comment

  It`s a virtual zoo at PetsUnited, where animals - and sales - are multiplying thanks to a strategy that spans new technology and new ad campaigns.

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