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/ Marketing
Super Bowl ads go for the long (viral) runs
Millions of online consumers are already watching the ads that will run during Sunday’s big game. And advertisers hope social media will keep those ads alive long past the final whistle.
Posted 02/03/2012Paul Demery1 comments
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/ E-Retailers
Amazon sets up online shop in India
The retailer also goes after consumers who like sweat-stained sports jerseys.
Posted 02/02/2012Thad RueterPost a comment
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/ Marketing
Facebook’s average ad price increased 18% last year
And a new report finds that Facebook ad click growth increased 105% in Q4.
Posted 02/02/2012Zak Stambor1 comments
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/ E-Retailers
Former Ice.com executive will manage e-commerce for an e-retail startup
Pinny Gniwisch will be executive vice president of marketing at Sabi.
Posted 02/02/2012Don DavisPost a comment
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/ Marketing
Staples creates an e-commerce site for tablet users
The site, which debuts next week, emphasizes visual navigation so consumers can avoid typing.
Posted 02/02/2012Allison EnrightPost a comment
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/ Marketing
MedicalSupplyDepot.com goes basic
The medical and health products e-retailer’s redesign focused on eliminating clutter.
Posted 02/02/2012Zak StamborPost a comment
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/ Technology
E-retailers now can track shopping cart abandonment on a daily basis
Listrak’s new index provides daily reports on average abandonment rates.
Posted 02/02/2012Don DavisPost a comment
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/ Technology
Facebook friends Wall Street
The social network files a long-awaited notice of an initial public offering of stock.
Posted 02/01/2012Zak StamborPost a comment
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/ Technology
Digital marketing budgets in the U.K. will get a boost this year
A survey finds that most companies will increase spending for online marketing.
Posted 02/01/2012Thad RueterPost a comment
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/ E-Retailers
LivingSocial had a $558 million net loss in 2011
An Amazon filing also shows a $208 million investment in the daily deal operator.
Posted 02/01/2012Zak StamborPost a comment
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