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41 - 50 of 386 Results
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/ E-Retailers
Retailers need to keep innovating to catch shoppers’ attention
Connect with shoppers on all available levels, an IRCE keynote speaker says.
Posted 02/15/2012Nesli KarakusPost a comment
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/ Marketing
IRWD 2012: E-commerce site lessons from the world of product design
Herman Miller’s streamlined approach to furniture design works for web sites too.
Posted 02/15/2012Mary WagnerPost a comment
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/ Technology
IRWD 2012: Managing product data to support cross-channel content
A product data system helps retailer Meijer provide consistent descriptions online and in stores.
Posted 02/15/2012Paul DemeryPost a comment
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/ Marketing
IRWD 2012: Listen. Create. Test. Repeat.
Success in e-commerce requires each retailer to match its strengths to customer needs.
Posted 02/14/2012Don DavisPost a comment
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/ Marketing
IRWD 2012: Meet the Dr. Frankenstein of e-commerce
Two IRWD speakers share the perils of random site additions and how to avoid them.
Posted 02/14/2012Mary WagnerPost a comment
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/ Marketing
IRWD 2012: Build one ‘responsive’ site for all types of traffic
But adopt a mobile-first approach, King Arthur Flour finds.
Posted 02/14/2012Thad Rueter2 comments
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/ Marketing
IRWD 2012: E-retailers must recognize consumers’ desire for information
A design conference speaker says pricing matters less than product information.
Posted 02/13/2012Thad RueterPost a comment
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/ Marketing
IRWD 2012: Branding for web success
Standing out among the crowd requires a unique image, says an IRWD speaker.
Posted 02/13/2012Paul Demery6 comments
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/ E-Retailers
IRWD 2012: Retailers can’t ignore the importance of product page details
They play an important role in forging an emotional connection with the consumer.
Posted 02/13/2012Kevin Woodward3 comments
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/ Marketing
IRWD 2012: Engage, don’t distract, during checkout
Smart retailers pare the fluff, but message well on the path to purchase.
Posted 02/13/2012Don DavisPost a comment
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